ICE London 2019 wrapped up on Thursday 07 February. An intense three day show at the ExCeL, where the Gaming industry gathers every year to unveil new products, services and technologies. ICE Totally Gaming 2019 was the chance for Sirplay to introduce R-PLAY to the bigger audience in London. R-PLAY is a new Sportsbook product suited to fill the Advanced Bookmaking needs of Operators working Worldwide or in Specific Markets.

Dozens of leads, numerous prospects and a lot of projects in talk to keep growing. The week of ICE London, 02/05/2019 – 02/07/2019 had a great body of work. And with great body of work, a great satisfaction comes after. Stand S3-130 was crowded of people who wanted to get expertise and knowledge from Sirplay. With great professional skills and work ethic, the company did the work.


ICE London 2019 was a success. For Sirplay, it was a success both in Brand Awareness and New Product reception. A lot of visitors showed interest in R-PLAY and in our Kiosk. From then, Sirplay has had contacts of every genre. From the aspiring business person to big names of the industry. In the middle, ICE London allowed Sirplay to stay in touch with Sports Magazines and businesses who want to get their foot in the business, plus other company working in completely different industry who want to expand their business range. The last is given by the “Sports Betting effect”. It is almost a year Sirplay notices this. An upcoming difference in perception of Sports Betting as Entertainment.


What happens after the fair? Ultimately ICE 2019 was a very important stage in the history of Sirplay. This important success has led the company to some considerations. Sirplay will continue to work for R-PLAY. The development will allow to continue to have the right interest from the audience Sirplay is aiming for. And during the ICE London trade show, R-PLAY did exactly what it had to do.

Now, however, it is time to understand what the next steps – Business wise – will be and the right time to do so is during the period. Sirplay can not wait to share with the world what’s new for the company in the months to come. But for the time being, we just look at what technology and sports will bring in order to make the next step.

The Marketing Team, and Sirplay as a whole, wishes a great THANK YOU to the wonderful people who took a picture of our stand. Also, we thank every business person who had a talk. And also, everybody from the press coming from all over the world to see what is going on with Sirplay. Stay tuned for what is next, and do not forget to check out our Social Media accounts to learn more about Sirplay.

A Journey of Success: ICE London 2019 last edit: 2019-02-14T13:45:09+00:00 from sirplay