Sirplay Turnkey Sportsbook Software is a ready-to-use betting site and back office for licensed operators: your brand, colours and domain on Sirplay templates, live in about 10 working days. It covers pre-match and live markets, bet builder, Nash AI risk tools and reporting, delivered as a full site, an iframe or an API. Trading and risk can be run by your own team or by Sirplay as a managed service. Sirplay has built sportsbook software since 2011; the licence stays with the operator.
- A ready-to-use betting site and back office (Sport Manager), live in about 10 working days.
- 150,000 pre-match events in 80+ categories and 100,000+ live events per month, with Bet Builder.
- Nash AI risk tools monitor exposure, betting volumes and limits in real time.
- Delivered as a full site, an iFrame or an API; the sportsbook is GLI- and BMM-tested.
- Sirplay has built sportsbook software since 2011; the licence stays with the operator.
Sports Features
Sirplay has been a B2B sportsbook software provider since 2011. Today, we work with 130+ clients in 22 countries. Our GLI- and BMM-tested sportsbook also comes with flexible widgets, so you simplify daily operations while players enjoy a smoother experience.
Create ready-to-play bet combos, then highlight them on your sportsbook home page.
Keep a list of key tournaments always visible, so players move around your sportsbook faster.
Highlight the events you choose. If you leave the list empty, the widget automatically shows the most relevant matches.
Every sports widget works on mobile too, with fast access to combos, tournaments and events.
Every sports widget works on mobile too, with fast access to combos, tournaments and events.
Sports View
Show live tournaments, events and most played matches in one clear view. As a result, players reach their bets in fewer steps.
Live Betting
Manage live betting, event details and dynamic odds from one sportsbook platform, on desktop and mobile. You can offer 150,000 pre-match events with 80+ categories and more than 100,000 live events per month.
Sport manager
Use the Sport Manager back office to control bets, betting volumes, betting limits and your sports offering. Then every update goes live on your sportsbook in real time.
Set limits, restrictions and operating rules for incoming bets, both pre-match and live. In addition, Nash AI risk management helps your trading team monitor exposure.
- Control Bets: Accept, reject or reoffer bets according to predefined sportsbook rules.
- Create Templates: Apply tailored settings by market, time range, agency or player.
- Manage Risk: Monitor exposure, betting volumes and limits with customizable logic.
Organize the full sports schedule by sport, country and tournament. Then publish your changes to the betting software in real time.
- Enable or Disable: Sports, countries and tournaments based on your commercial strategy.
- Localize Content: Edit, rename or translate every item in the sports schedule.
- Organize the Offer: Set display priority and update everything in real time.
Customize every part of the bet slip, from bet types and stakes to currency and quick action buttons.
- Configure Bet Types: Manage single, multiple and system bets across Prematch and Live Betting.
- Set Odds and Stakes: Define min. and max. values for odds, stakes and winnings.
- Optimize Betting: Choose currency, min. stake and buttons for automatic stake increase.
Pick a sport, country and tournament to create Bet Builder suggestions. Then set the rules that generate the combos on your sportsbook page.
- Set Markets: Choose the min. and max. number of markets for every combination.
- Control Odds: Define the min. and max. odds range for each market.
- Manage Widgets: Select how many modules to generate and display on the sportsbook home page.
Smart Access
Bring your sportsbook to every device with fast interfaces and synchronized widgets. As a result, players get the same experience on desktop and mobile.
Compare
| Turnkey | White Label | |
|---|---|---|
| What it is | Ready-to-use platform | Customised to your specifications |
| Customisation | Brand, colours, domain and Sirplay templates | Design, features and integrations built to your specs |
| Time to launch | About 10 working days | Depends on the customisations |
| Trading and risk | Managed by Sirplay or by your team with Nash AI | Managed by Sirplay or by your team with Nash AI |
| Best for | Launching fast with a proven setup | A distinctive product built around your brand |
Faqs
What is turnkey sportsbook software?
A ready-to-use sportsbook (site, back office, pre-match and live markets, bet builder and risk tools) that a licensed operator launches under its own brand on Sirplay templates. Sirplay supplies the software; the licence stays with the operator.
What is the difference between a turnkey sportsbook and a white label?
Turnkey is a ready-to-use platform: your brand, colours and domain on Sirplay templates, live in about 10 working days. White label is customised to your specifications, and its timeline depends on the customisations. In both models, trading and risk can be run by Sirplay or by your own team with Nash AI tools.
Can I integrate the sportsbook into my existing platform?
Yes. The betting engine can be delivered as a full site, or embedded in your player account system via iframe or API. Trading and risk remain separate controls.
How fast can a turnkey sportsbook go live?
Sirplay can open a demo within 24 hours. A configured sportsbook typically goes live in about 10 working days once brand assets and market scope are clear. The licence is not included in that timeline.
Does the turnkey sportsbook include risk management?
Yes. Nash AI risk tools help your traders monitor exposure, profile customers and set limits, with manual override and an audit log of every change.
Who holds the gambling licence?
The operator, in every delivery model. Sirplay supplies sportsbook software and does not take bets from players.
Contact our team for sales enquiries and product demos. We also answer questions about White Label Sportsbook, White Label Casino and B2B iGaming services.